One price doesn’t fit all.
But offering lots of options can destroy the buying experience.
I’m flying this morning. More accurately, I’m waiting in line after line after line at the airport. Once, I needed my boarding pass. Then I needed my boarding pass and driver’s license. Now, I need my credit card, too. Every line brings [...]

Cause and Effect in Current Events
Don’t be surprised when you get the expected result.
Stupidity is running rampant, world wide. It’s frustrating, because the mistakes aren’t rocket science. They’re really simple stuff. People forget their actions have consequences. Let’s explore some cause/effect you should keep in mind, through the lens of current events. Think how these [...]

Nightmare or Hope? Your Decision.
You have only yourself to blame for the quality of your decisions. Improve it. Start today.
Are you committed to becoming a spot-on decision-maker who can make great decisions that actually guide your world? Because chances are, your personal decision-making process is no guarantee of that.
We’ve just finished two years of hate-filled, [...]

Maybe you’ve been successfully brainwashed and just don’t know it. How would you? …

Update Your User Experience…
Your survival could depend on it!
Click here to listen to this article as a podcast.
Are you up to date with your user experience? I have been coveting my friend’s iPhone. It is true I have both a Palm Pilot and a Blackberry but the iPhone is getting more [...]

Just Flip a Coin Instead
Sometimes decisions aren’t worth the cost of deciding
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This article is a reprint of an episode of my new podcast. You can visit the site of the original episode here.
Stever Robbins here. Welcome to the [...]

Is Counting the Root of All Evil?
Stever’s October 2007 Newsletter
Click here to listen to this article as a podcast.
The love of money isn’t the root of all evil; arithmetic is the root of all evil. More specifically, counting.
Don’t get me wrong; counting was a wonderful invention. It has its uses. We can keep track of [...]

Is “nice” good business or just wishful thinking?
September 2007 Newsletter
Click here to hear this article as a podcast.
I’d like to share with you a LinkedIn exchange I had on the topic of whether Being Nice is a good business strategy.
Questioner Is there power in being nice, with people in general or as a management tool? [...]

What is strategic thinking, as opposed to tactical thinking? You know you’re talking strategy when your topics include…

The Joys of Overhead
Why Overhead isn’t necessarily bad.
Click here to listen to this article as a podcast.
I never thought I’d be able to grow up and say, “Mom, I’m not just a productive businessperson, I’m overhead!” Many people think overhead is a bad thing. Well, maybe. Maybe not. Overhead’s an essential part of business.
Overhead is [...]

Profit and Cash Flow Explained

What’s the difference between profit and cash flow?
Often, it’s the difference between success and bankruptcy.
Before we begin, let’s use clear language. I won’t say “income” because different people mean different things by that word. I’ll say “revenue” to mean money that comes in from selling a product or service.
Imagine two kids [...]

Viral marketing has become such a common buzzword it almost has the status of a real world. You can tell it’s still a buzzword, though, since it’s used largely without regard for its meaning. Here’s how to tell the difference between real viral marketing and simple PR fluff.

The very language we use to talk about business issues lets us engage in psychological denial of accounting … creativity.

“Leverage” has become quite the overused buzzword. Here’s what it actually means and why not to use it.

Executives, CEOs, and entrepreneurs talk about fund raising as if it were somehow a good thing. It’s not. Fund raising inherently destroys value, and should only be done in dire circumstances.

Every business needs a business model. Yet two businesses that do exactly the same thing may have very different business models, leading one to succeed, and the other to fail. What is a business model, and how do they work?

Talking about businesses like “B2B” or “B2C” is silly. It confuses an industry (like “steel”) with a distribution channel. There’s no reason that B2B businesses should have any similarities, other than the selling process, whatsoever.