Check out the new article in BBC Capital about Why We Should All Give Up on Goals Already. The title is a bit sensationalistic, but the article seriously asks when do goals hinder, rather than help, achievement.
Eric Barker shares his non-intuitive, scientifically-backed insights on what does and doesn’t lead to success.
In my article on focusing your life around what you’re good at, what’s needed, what you love, and what’s scaleable, the “what’s scaleable” is a piece that’s new to me, and may be new to you. It’s worth talking about, though.
The Myth of Hard Work says that if you work hard, you’ll get ahead. And if you work harder, you’ll get aheader. If you work super-hard, you’ll be Bill Gates. (And if you work hardest of them all, you’ll be Batman.) Sadly, that’s wrong.
The Industrial Revolution enabled fortunes to be made because it allowed scale. A lone blacksmith could only make a single horseshoe an hour. In a horseshoe factory, however, a lone machine operator can make dozens of horseshoes an hour. What makes the riches possible is that machines and technology allow us to scale.
Scaleability matters to whatever you do
When I’m working with a coaching client around any project that involves a lot of people (generally it’s a business), we often spend some time honing in on scaleability. The business buzzword “leverage” comes into play here. We look for ways they can scale their results without scaling the work and cost to the same degree.
Some businesses don’t scale well at all. To add one more diner’s worth of revenue, a restaurant needs more kitchen capacity, more food, more server capacity, and time to cook that diner’s meal. Some of those elements can be squeezed out. By offering a limited meal, cooking in advance, and dispensing with servers, fast food restaurants can serve more customers with fewer resources. But even so, scaling still requires a lot of effort and systems.
The internet allows unprecedented scale
The internet’s joys and woes come from the fact that it makes new kinds of scale possible. Craigslist, a single website, can handle all the classified ads. All of them.
How does your business scale? In non-information company, growing a business requires resources up front. If Ben and Jerry’s wants to add a new product like Oreo Ice Cream cake, they have to buy honkin’ truckloads of Oreos, then find customers for all that delicious Oreo goodness.
But in information businesses, growth happens by reaching more people.
How the internet enables scale
Before the internet, some people who sold information sold it in physical form, books and reports. Scaling required more physical resources. Other people sold it electronically, but charged for the access points. Bloomberg made his billions by renting out Bloomberg terminals, over which he was able to cheaply send his real product, the information.
The internet provides a common access point that anyone can use: the web. And everyone already has the physical stuff they need to read the information, monitors and computers. So internet businesses don’t require hard, upfront investment to scale.
That’s why, when revising our company strategy, we shifted from a coaching-driven model to an online course driven model. It fulfills that fourth circle. It scales better.
A 20-minute video about online businesses and scale
I’m helping my mentor Danny Iny achieve scale by introducing him and his products to my list. I happen to believe very strongly in him and what he has to say, so we’ve become affiliates. We introduce each others’ products and services to our audiences, allowing us to reach more people without the kind of investment that would be needed for a traditional business to scale. (WalMart, for instance, grows by having to buy or rent a new store location. Then they have to sweep it. And then hang curtains. And get the utilities connected… Who wants to work that much?)
Danny has a video that lays out the fundamentals of why online businesses are a good thing from a business perspective. Danny grew a seven figure business in just a couple of years, and I’ve found his grasp of business to be superb.
Danny’s video explains the fundamentals of online business. You can check it out here:
There are two ways to live your life: you can drive it, or be driven. Today, I’m not talking about driving your life in a grand, spiritual sense, but in a micro-sense.
You can never replace time. Once it’s gone, it’s gone. You can never get it back. You have a limited supply (though with no fuel gauge, you don’t know how much you have left. And in every waking second, you get to choose your actions in that moment.
Friday was a passion day! Someone was wrong on the internet, and it was my Higher Purpose to make sure they knew it. Six hundred words into commenting on their status update, it hit me: I waste an unbelievable amount of time on Facebook. I log in 3-5 times a day, sometimes for as much as 20 minutes at time. Let’s be very optimistic and assume that it’s only 5 times a day, 6 minutes each time. That’s 30 minutes a day, or using the 3/30 rule, three weeks a year. On Facebook. And that’s being very optimistic.
Technology is making us reactive, rather than deliberative
Now make no mistake: Facebook is engineered quite deliberately to be addictive. If someone were to engineer a physical substance to be that addictive, we would outlaw the substance and throw them in jail. As it is, Facebook being a Silicon Valley success story, we celebrate it instead. But Facebook, Twitter, Snapchat, iPhones, notifications—these have trained us to react rather than deliberate. And then, rather than living our own lives, we just become random Dopamine-driven reaction machines.
Where is life getting sacrificed
Many years ago, I wrote a lot! My article ideas file has about 300 ideas waiting to be turned into articles. It hasn’t been touched since Facebook came along. My free writing time has vanished into status updates, cat picture comments, and pointless political arguments that aren’t going to convince anyone of anything.
The toxic 2016 election discussions finally got to me this evening. My friend Tim has changed my Facebook password for me, and I’m going without until after the election is over. But I’m not abandoning writing. The time that would have gone into the Book of Face is now going to go into writing articles longer than 140 characters.
I’m very curious to experience the result. It may well be that my ideas begin to become articles. Perhaps I’ll try rock climbing. Or pursuing inventing. Or take a class. Or binge-watch Black Mirror. Whatever the decision, it will be deliberate, not reactive.
It’s your turn
Choose what to stop. Where are you spending your time out of habit or addiction, yet getting little joy from it? Does your time on social media give you enough joy to warrant the time? Are there hobbies that you’ve outgrown? Friends who have diverged? TV shows that just fill time?
Eliminate one. Just for a few weeks.
Start something better. Replace it with something that brings you joy, that moves your life forward. Maybe something old that would bring you joy to revisit. Or something new you’ve wanted to do but never gotten around to.
You do your experiment. I’ll do mine. And in a couple of weeks, let’s compare notes. We only have a limited amount of time on this planet, and it’s up to us to use it in ways that make our life somewhere we want to be.
In this episode of Business Explained, I interview Michael Bungay Stanier, author of “The Coaching Habit: Say Less, Ask More And Change The Way You Lead Forever.” We discuss how to use some truly powerful coaching questions to boost your ability to help others.
iOS 9 marks the first iOS release where my thought has been a pretty consistent “Well, I guess Apple’s jumped the shark.” Most of the reviews I’ve read of iOS 9 have apparently been written by sycophantic Apple fanboys who don’t actually use their phones to do anything except take selfies and post to Facebook. I’m writing here from the perspective of someone who actually wants to use an iPhone as a tool. Sadly, things aren’t looking good.
In no particular order…
On balance, the differences that I’ve noticed as a user, trying to get my work done, are mainly negative. The few positives are subtle enough that they don’t really do much to optimize my workflow. And removing the select-Paragraph gesture actively adds delays to any writing-oriented task I do on my iDevice.
Other than the features listed above, I’m having a hard time telling the difference between iOS 9 and its predecessors.