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	<title>Comments on: Profit and Cash Flow Explained</title>
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		<title>By: Tim Sernett</title>
		<link>http://www.steverrobbins.com/articles/profit-and-cash-flow-explained.htm#comment-2736</link>
		<dc:creator>Tim Sernett</dc:creator>
		<pubDate>Fri, 30 Dec 2011 19:08:14 +0000</pubDate>
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		<description>Excellent points, and why cash flow planning, and for that matter, understanding how to read and interpret your cash flow statement in the first place, are so important.

Still, the #1 thing you can do as a business owner to improve your cash flow is to improve your profitability, not just your revenues. Most companies don&#039;t have cash reserves like Amazon to be able to sustain being unprofitable for very long. Be willing to make some tough choices and cut expenses, as well as improving revenues.</description>
		<content:encoded><![CDATA[<p>Excellent points, and why cash flow planning, and for that matter, understanding how to read and interpret your cash flow statement in the first place, are so important.</p>
<p>Still, the #1 thing you can do as a business owner to improve your cash flow is to improve your profitability, not just your revenues. Most companies don&#8217;t have cash reserves like Amazon to be able to sustain being unprofitable for very long. Be willing to make some tough choices and cut expenses, as well as improving revenues.</p>
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