March | 2007 | Stever Robbins

Monthly Archives: March 2007

What does a CIO do, anyway?

Posted on March 26, 2007 by Stever

What does a Chief Information Officer do, anyway? Most of the descriptions I’ve heard make them sound like a glorified purchaser. “They make sure our systems are up to date.” Mega-yawn. CIOs fill a very important role, it’s just no … Continue reading →

Posted in Business, Business Explained blog, Podcast | 1 Comment

Promises, Promotions, and Trust: Building Relationships

Podcast: Play in new window | Download

Be careful when making promises, even if you don’t mean it. Trust is the foundation of relationships. See the transcript here.

Keeping up with the Joneses

Posted on March 7, 2007 by Stever

I’ve been at a conference these last couple of weeks and am here for yet another week before returning to the relative sanity of my office. Meanwhile, a friend pointed me at this gem: http://indexed.blogspot.com/2007/02/relatively.html Keeping up with the Joneses. … Continue reading →

Posted in Business, Business Explained blog, Featured | Tagged psychology | 1 Comment

What’s the difference between marketing and sales?

Posted on March 3, 2007 by Stever

Podcast: Play in new window | Download

Q: I often hear the term “sales and marketing.” Aren’t those the same thing? A: Not at all, though people confuse them all the time. In most businesses, marketing and sales are very different.