I just put the finishing touches on an audio product called You Are Not Your Inbox: Overcoming Email Overload. It is a 3-CD set plus web page with relevant links and resources.
I’ve never marketed an information product before. Any and all ideas you might have that could help would be greatly appreciated! The price point ($47) is such that it makes no sense to hire a firm to do the marketing; I’d have to sell hundreds of units just to pay for the firm.
Here are some thoughts I’ve had so far:
Reviewers. Who should I be contacting (or looking for introductions to) who might be interested in reviewing the product?
Adwords. We’ll shortly have an adwords account up and running. Which adwords would you be looking for if you wanted an email overload product?
Affiliates. I’ve heard of affiliate marketing but don’t know how to find affiliates. Do you know how affiliate marketing works?
Blogosphere. Are there conversations I should be part of on the blogosphere? Obviously, it would be rude and inappropriate to plug the product explicitly in the middle of a conversation. But how else can blogging ultimately bring people who need the product to actually buy?
What else? I’m new at this game. What else would you recommend?
Thanks! – Stever
I’m bursting to the brim with ideas for you! Congrats on finishing the project. First, I think you should leverage your popularity in the blogosphere. Schedule interviews with influential bloggers in your space. Have them use the product as well and allow them to write about their experiences.
1. you can pitch it on our podcast today. Although the focus is on “Cultural Career Lies” we can veer off-topic
2. we can create a press release for the interview. (MUCH more cost effective than adWords)
3. I can help you with affiliate marketing – remind me.
4. Will call you at 3.
Reviewers-there is a website http://www.officearrow.com (I wrote a few pieces there) that is geared towards Executive Assitants and Admins who might find your tips just what they need.
You might want to contact Terry Matlen of addconsults.com. She gathers and displays products that would be useful to people with Attention Deficit Disorder.
http://www.addconsults.com
If you’re not already, subscribe to helpareporter.com! Chock full of journalist inquiries for sources. Although you can’t pitch off-topic, some are looking for PodCast interviewees, new gadgets and products. G’luck!
Contact Tawnya Sutherland of VAnetworking.com, she is the founder of VA Networking.com , an association of Virtual Assistants with over 9,400 members and that is something that her group would be interested in. Maybe you could even do a teleseminar to whet the appetite of all those Virtual Assistants!