Monthly Archives: January 2010

Character voices, yes or no?

In my recent episode How to be Prepared to Give Your Opinion, I gave Bernice her voice, and Melvin as well. This was partially motivated by watching too many episodes of Family Guy and being awestruck that Seth MacFarlane could … Continue reading

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How to Write an Audio Ad

It’s fascinating having an ad-supported podcast. I’ve developed a good sense for what does and doesn’t work in audio, and for how people respond to the spoken word. Every word counts. Word order counts. Phrasing counts. And looking over some … Continue reading

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Affiliates piggy-back on your brand! Beware!

I use a special email service that lets me create a unique email address every time I sign up for a mailing list. I sign up for Amazon as “amazon@specialdomain.com.” Bill’s Bait Shop knows me as billsbaitshop@specialdomain.com. If one day, … Continue reading

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