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	<title>Stever Robbins, Personal and Business Mentor &#187; communication</title>
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	<link>http://www.steverrobbins.com</link>
	<description>Creating Extraordinary Lives</description>
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	<itunes:summary>An exploration of business, life, and reaching breakthroughs in the business world. We will explore how to develop an executive mindset, latest thinking on business news and trends, and perspectives on business and society. Hosted by a Harvard MBA who believes business should work for us, and not the other way around!</itunes:summary>
	<itunes:author>Stever Robbins</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:owner>
		<itunes:name>Stever Robbins</itunes:name>
		<itunes:email>podcast@steverrobbins.com</itunes:email>
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	<managingEditor>podcast@steverrobbins.com (Stever Robbins)</managingEditor>
	<copyright>&#xA9; 2010, Stever Robbins, Inc. All rights reserved in all media.</copyright>
	<itunes:subtitle>Business Explained by Stever Robbins</itunes:subtitle>
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		<title>Stever Robbins, Personal and Business Mentor &#187; communication</title>
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		<item>
		<title>Why I Like Paper</title>
		<link>http://www.steverrobbins.com/blog/2012/01/why-i-like-paper/</link>
		<comments>http://www.steverrobbins.com/blog/2012/01/why-i-like-paper/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 13:00:27 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=16936</guid>
		<description><![CDATA[A reader wrote in: I read your suggestion about the 3×5 pad and it sucks! That&#8217;s because I hate paper and pen note-taking. I want something that I can carry with me anywhere on my handheld and which will also &#8230; <a href="http://www.steverrobbins.com/blog/2012/01/why-i-like-paper/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A reader wrote in:</p>
<p>I read your suggestion about the 3×5 pad and it sucks! That&#8217;s because I hate paper and pen note-taking. I want something that I can carry with me anywhere on my handheld and which will also prompt me, just like a personal assistant, not something which will load me with the extra work of  transcribing to a master list! As if I am not burdened enough already! Look, I need something to help me gain lost time each day. Something to boost my productivity and tidily organise my intended activities in a manner that enables me to take action on them!</p>
<p>My reply:</p>
<p>The reason I like paper is that the transcribing *forces me* to confront whether or not a particular task is important enough to copy by hand. If it isn&#8217;t, that&#8217;s a sign that it probably isn&#8217;t important enough to keep on my list. The key to freeing up time, ultimately, is saying &#8220;No&#8221; to commitments and then vigorously protecting the time you&#8217;ve freed up.</p>
<p>If time is getting lost, you need to stop doing the things that you define as &#8220;losing&#8221; it. Smartphones are often big time losers. Yes, the phone is a fun toy, and yes it can do cool stuff, but measured *in terms of my getting my important work done* (as opposed to my unimportant, imagined work), it&#8217;s probably doesn&#8217;t make me that much more productive.</p>
<p>The problem is that it speeds up some things, but it slows down others. For example, I type about 1/3 the speed on my smartphone as I do on my desktop. I may find it convenient to respond to email on my smartphone, but it&#8217;s actually making me *less* productive. And even if I could answer email at the same rate, the moment I click on a link and spend 5 minutes web browsing or playing a game, any email productivity gains get lost as I waste time goofing off.</p>
<p>If you&#8217;re brave enough, try keeping a log for a couple of days. Note what you get done on your smartphone and what you get done at your desk, and how much time each takes. You may find your smartphone boosts your productivity. Or you may find it doesn&#8217;t. For looking up phone numbers and addresses, my smartphone is awesome. But does it really save time? I used to clip someone&#8217;s business card into my rolodex and I&#8217;d memorize it after 2-3 calls. Now I have to retype or scan-plus-double-check each card to get it into my address book (or pay someone to do it, which means earning the money to pay them). And then I *always* have to look them up, because I no longer memorize. </p>
<p>Assuming I make 5-6 calls a day, am I really more productive with an electronic address book when you take all that into account? I suspect yes, but I probably save a few minutes a month, *not* hours. </p>
<p>In short, I like paper because it forces me to think. I like technology because it&#8217;s fun and sometimes convenient. But I never assume that paper is automatically bad, nor do I assume technology is good. Like any tool, test it out and be careful that adopting a new, faster tool in one area doesn&#8217;t slow you down in another.</p>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Use Social Media to Trumpet Your *Real* Awesomeness!</title>
		<link>http://www.steverrobbins.com/blog/2011/12/use-social-media-to-trumpet-your-real-awesomeness/</link>
		<comments>http://www.steverrobbins.com/blog/2011/12/use-social-media-to-trumpet-your-real-awesomeness/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 13:00:46 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=16721</guid>
		<description><![CDATA[&#8220;Thousands of people just like you are sharing, right now!&#8221; says a social media site. Then, I suppose, my sharing would be utterly redundant. And my following their streams would be an exercise in narcissistic boredom. Is this *really* the &#8230; <a href="http://www.steverrobbins.com/blog/2011/12/use-social-media-to-trumpet-your-real-awesomeness/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Thousands of people just like you are sharing, right now!&#8221; says a social media site. Then, I suppose, my sharing would be utterly redundant. And my following their streams would be an exercise in narcissistic boredom. Is this *really* the pinnacle of human technological achievement?</p>
<p>I share a lot on social media because it&#8217;s part of my job. I have a very popular podcast that offers what I hope is a unique perspective with content that ranges from heard-it-a-thousand-time-before to novel and new. I work very hard to provoke thought, either by refuting some conventional wisdom I believe is wrong, or by asking provocative questions that stimulate a conversation.</p>
<p>If &#8220;thousands of people just like [me] are sharing,&#8221; then my sharing adds nothing, so why bother? A far better message is, &#8220;go get off social media and do something fascinating, intriguing, exciting, and wild! Then come back and share when you have something unique to share.&#8221;</p>
<p>Let me pose a challenge: if you spend time on social media sharing the book you&#8217;re reading, or which ice cream parlor you&#8217;ve stopped at for a cone, stop it. Use that same time to daydream a challenge to undertake, a mystery to solve, or an adventure to create. Then go do it. And then share that on social media. Not only will you attract a larger audience, but you&#8217;ll have a life worth broadcasting as a role model.</p>
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		<item>
		<title>Google apps are free. Not!</title>
		<link>http://www.steverrobbins.com/blog/2011/12/google-apps-are-free-not/</link>
		<comments>http://www.steverrobbins.com/blog/2011/12/google-apps-are-free-not/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 13:00:52 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=16221</guid>
		<description><![CDATA[I posted a comment about the new Gmail interface on a social media site. One responder said, &#8220;you get what you pay for. Gmail is free.&#8221; Reading that, I realized that the &#8220;Google is free&#8221; argument used to work for &#8230; <a href="http://www.steverrobbins.com/blog/2011/12/google-apps-are-free-not/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I posted a comment about the new Gmail interface on a social media site. One responder said, &#8220;you get what you pay for. Gmail is free.&#8221;</p>
<p>Reading that, I realized that the &#8220;Google is free&#8221; argument used to work for me, but it no longer does. Google apps are not free at all. You&#8217;re paying in the currency of giving them complete access to everything you work on, so they can analyze it and target ads. If someone were to make that explicit and ask me, &#8220;How much would you charge to give someone the right to scour every email you send and receive and every document you compose so they can build a profile on you for targetting ads?&#8221; I would name a figure far, far, FAR in excess of what I&#8217;ve paid for desktop software in my lifetime. In terms of my own value system, I&#8217;m only now realizing that Google Apps may be the most expensive software I&#8217;ve ever used.</p>
<p>What do you think? What would you charge to give someone the right to analyze all your email and documents to build a profile of you? What would you expect in return?</p>
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		<item>
		<title>Make It Easy To Communicate</title>
		<link>http://www.steverrobbins.com/blog/2011/09/make-it-easy-to-communicate/</link>
		<comments>http://www.steverrobbins.com/blog/2011/09/make-it-easy-to-communicate/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 12:00:01 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=15561</guid>
		<description><![CDATA[If you&#8217;re a businessperson, relationships and partnerships are a key part of getting things done. Communication is one of the most important components of successful working relationships. Yet all the communication technology we&#8217;ve invented has actually made it harder to &#8230; <a href="http://www.steverrobbins.com/blog/2011/09/make-it-easy-to-communicate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a businessperson, relationships and partnerships are a key part of getting things done. Communication is one of the most important components of successful working relationships. Yet all the communication technology we&#8217;ve invented has actually made it harder to communicate. We have so many options, we don&#8217;t know how to connect.</p>
<p>A friend and I decided to schedule a meeting recently. He has three phone numbers, four IM accounts, three email addresses, a Skype account, a Facebook, and a Google Plus account. It took an entire conversation using two forms of email to decide which medium to use for our real conversation next week. Too much choice is making it harder and harder to reach each other. This is not progress.</p>
<p>If you want to spend your time forging relationships and getting work done with other people, choose a single email address, a single phone number, and a single IM account, and give those out as your contact information. Of those ways of contact, decide which one you prefer and let people know. You can even put it on your business card: &#8220;Email preferred&#8221; or &#8220;Please text me&#8221; or &#8220;Voice is best.&#8221; That way, when people need to reach you, they know exactly where and how to do it. It also means you know where to go to process your inbox, rather than having to check a dozen different places.</p>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>The Power of Visceral Relationships</title>
		<link>http://www.steverrobbins.com/blog/2011/08/the-power-of-visceral-relationships-2/</link>
		<comments>http://www.steverrobbins.com/blog/2011/08/the-power-of-visceral-relationships-2/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 08:00:40 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=14871</guid>
		<description><![CDATA[I&#8217;m having a conversation on Google+ about social media, and it connected up with an exercise I did today to produce a rather puzzling realization. Social media has certainly broadened who I know and how we connect. It&#8217;s because of &#8230; <a href="http://www.steverrobbins.com/blog/2011/08/the-power-of-visceral-relationships-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m having a conversation on Google+ about social media, and it connected up with an exercise I did today to produce a rather puzzling realization.</p>
<p>Social media has certainly broadened who I know and how we connect. It&#8217;s because of social media that I have met some of the great in-person people I know. And I definitely use it to keep in touch with people I&#8217;ve met at conferences, etc. It&#8217;s just such a weird thing to me.</p>
<p>I&#8217;m working my way through a process of re-examining my life, and I did an exercise today of writing down my happiest memories. They mostly fell into categories of: &#8220;times I was hanging out in person with friends,&#8221; &#8220;times I was alone in a nourishing/replenishing environment,&#8221; and &#8220;times I was performing.&#8221; When I think about those memories, I feel really good. I don&#8217;t feel really good when I think about my social media interactions, however. I don&#8217;t feel bad, either. And that, I think, is why I raised the question. For me, social media relationships are cerebral, not visceral. </p>
<p>That&#8217;s great for work, accomplishment, and idea exchange. But it&#8217;s the visceral community that, as revealed by this exercise, brings me joy. It&#8217;s also the visceral community that make me feel supported, like someone&#8217;s got my back, etc. So I wonder how much my social media actually supplants or shifts my relationships from &#8220;happy-making&#8221; to &#8220;engaged-making.&#8221; Those aren&#8217;t the same thing, and I personally prefer the former to the latter.</p>
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		<item>
		<title>Email Overload &#8211; Where the CEO of Xerox and I Disagree</title>
		<link>http://www.steverrobbins.com/blog/2011/08/email-overload-where-the-ceo-of-xerox-and-i-disagree/</link>
		<comments>http://www.steverrobbins.com/blog/2011/08/email-overload-where-the-ceo-of-xerox-and-i-disagree/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 08:00:42 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[inbox.zero]]></category>
		<category><![CDATA[overload]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=14526</guid>
		<description><![CDATA[As you probably know, I&#8217;ve launched my You Are Not Your Inbox, so I&#8217;m revisiting some of my old thoughts about Email Overload. Tim Sanders wrote a blog entry that references a Business Week article (&#8220;What&#8217;s So Bad about Information &#8230; <a href="http://www.steverrobbins.com/blog/2011/08/email-overload-where-the-ceo-of-xerox-and-i-disagree/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>As you probably know, I&#8217;ve launched my <a href="http://www.youarenotyourinbox.com/">You Are Not Your Inbox</a>, so I&#8217;m revisiting some of my old thoughts about Email Overload.</em></p>
<p>Tim Sanders wrote a blog entry that references a Business Week article (&#8220;What&#8217;s So Bad about Information Overload?&#8221;) on information overload I commented on last week. The writer suggests that information overload might be good. There might be some valuable information, and besides, young people can handle it just fine.</p>
<p>Sure. In what universe? My Get-it-Done Guy podcast email and people’s reaction to my<br />
<a href="http://www.steverrobbins.com/email-overload/email-overload-assessment.htm">What is Email Costing You Assessment</a>, suggest many people of us feel our life force being regularly sucked from our bodies by information overload. It makes us jump from topic to topic. It interrupts us when we need to concentrate. And then we feel guilty that we still can’t keep up. Gee, that sounds like a resourceful emotional state for reaching our goals.</p>
<p>Yes, we’re getting more info. Yes, some of it’s useful. But that’s not the point! We need to ask: is it useful enough? Are the benefits—financial, social, or emotional—worth the cost?</p>
<p>For Xerox CEO Anne Mulcahy (mentioned in the article), the answer is Yes. In email, they say things they would never say otherwise. Like that comment about the chocolate mousse, telephone pole, and garter belt. Who would ever say that out loud?</p>
<p>Of course, an anonymous suggestion box would fill the same function. Even better, the tipster could actually include the original garter belt. But apparently, those emails are amazing enough that Anne devotes a lot of time to her email. Since she’s gotten great results at Xerox, for her, the benefits might be worth the cost. (Assuming, of course, that her success is because of email, rather than in spite of it. Maybe a weekly suggestion box would be just as good.)</p>
<p>If you’re top dog, no one pays attention to how you use your time as long as you produce business results. The rest of us aren’t so lucky. Our pointy-haired boss gives us specific goals, and email can suck up a lot of time without moving us towards our real goals. That “Top 10 Reasons Working Here Sucks” email will only help you reach your goal if that goal is a new job at your major competitor’s firm.</p>
<p>When you’re deciding how much time to spend with your inbox, think long and hard about the benefits you’re getting. After all, there’s lots you could be doing with that time. Ask yourself if there is any other way to get those same benefits? If you hired a $50/hour assistant to read and answer your email every day, what would you tell him/her to process versus ignore? Are you following those same guidelines?</p>
<p>Being perfect in every way, I follow my own advice and am ultra careful with my email habits. Even so, I often get sucked in for up to 30 extra minutes a day. Since I’m perfect, that must be the perfect amount of time to waste. But there’s still a nagging feeling: that comes out to three weeks per year. If I’m going to spend three weeks a year blathering mindlessly, I’d rather do it wearing a bathing suit on a sunny Caribbean beach than sitting hunched over my computer in my basement office, looking like one of the Mole People. At least on the beach, I might get a tan.</p>
<p>So don’t take my word for it. Don’t take Tim Sanders’s word for it. And don’t take Business Week’s word for it. Your email time is productive to the extent it helps you get what you want out of life. Hold it to a high standard and if it isn’t performing, drop it from your life faster than that stalker you accidentally dated in college. With email, only you can take control; there’s no way to get a restraining order.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>1 Step To Start Regaining Control Of Your Inbox</title>
		<link>http://www.steverrobbins.com/blog/2011/07/1-step-to-start-regaining-control-of-your-inbox/</link>
		<comments>http://www.steverrobbins.com/blog/2011/07/1-step-to-start-regaining-control-of-your-inbox/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 08:00:04 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[organization]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=14421</guid>
		<description><![CDATA[I spent a couple of hours today methodically unsubscribing from several years&#8217; worth of newsletters, subscriptions, etc. It&#8217;s amazing how freeing it feels to see browser window after browser window saying, &#8220;Thank you, you will no longer receive these emails.&#8221; &#8230; <a href="http://www.steverrobbins.com/blog/2011/07/1-step-to-start-regaining-control-of-your-inbox/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I spent a couple of hours today methodically unsubscribing from several years&#8217; worth of newsletters, subscriptions, etc. It&#8217;s amazing how freeing it feels to see browser window after browser window saying, &#8220;Thank you, you will no longer receive these emails.&#8221;</p>
<p>I didn&#8217;t do this randomly, however!</p>
<p>Before beginning, I set out the objective criteria I would use: if I haven&#8217;t read an email from that list in over a year, I would unsubscribe. Period. I subscribe to many friends&#8217; email lists. When considered one-by-one, I would never unsubscribe because it would feel like somehow weakening the bond between me and my friend. But make no mistake: there is no bond between me and my friend if I&#8217;m never reading their email. (And besides, if their email is mainly business, and we&#8217;re personal friends, a marketing email doesn&#8217;t keep me feeling a personal connection.) Using objective, pre-determined criteria let me make the decision quickly and cleanly.</p>
<p>And by the way&#8211;I kept the list of names of people whose unsubscribes felt personal. I&#8217;m going to call them, instead. On the phone. And establish a real connection, not the electronic fantasy of one.</p>
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		<title>The Power of Science to Solve Today&#8217;s Complex Problems</title>
		<link>http://www.steverrobbins.com/blog/2011/06/powerofscience/</link>
		<comments>http://www.steverrobbins.com/blog/2011/06/powerofscience/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 13:18:59 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[thikning]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=14251</guid>
		<description><![CDATA[They&#8217;re narrowing the streets in my neighborhood, and everyone is up in arms. People are freaked out, saying that narrowing from sort-of-1.5-lanes to 1 lane+bike lane is going to cause huge traffic snarls. On the face of it, this sounds &#8230; <a href="http://www.steverrobbins.com/blog/2011/06/powerofscience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>They&#8217;re narrowing the streets in my neighborhood, and everyone is up in arms. People are freaked out, saying that narrowing from sort-of-1.5-lanes to 1 lane+bike lane is going to cause huge traffic snarls.</p>
<p>On the face of it, this sounds reasonable. After all, won&#8217;t fewer lanes mean less space for traffic, so traffic must go slower?</p>
<p>That depends. If all drivers simply stayed in their lanes, never made turns, and drove at constant speeds, yes. But they&#8217;ve been doing a *lot* of experimenting in Boston with alternative configurations. They&#8217;ve compared the results and found that sometimes narrower streets with curb cut-outs and bike lanes result in all kinds of unexpected benefits.</p>
<p>It&#8217;s long been known that widening a street won&#8217;t necessarily ease congestion because people simply drive more, until the congestion reaches prior levels. &#8220;Archie, it&#8217;s such a nice day, let&#8217;s go drive down the nice, new freeway.&#8221;</p>
<p>This is called science. We measure what happens, we compare and contrast, and we learn the world doesn&#8217;t always work the way we think it will.</p>
<p>If science always matched up to our intuition, we would have invented high technology 10,000 years ago. We couldn&#8217;t have technology until a relatively small number of people invented the scientific method and were willing to believe it&#8217;s results over what their intuition said. Intuitively, a 10-pound ball falls faster than a 1-pound ball, the Earth is flat, and the sun rises and sets. Science, however, shows that the balls fall at the same speed (acceleration, actually), the Earth is round, and it spins, rather than the sun moving.</p>
<p>Next time you find yourself getting defensive over some scientific study, stop. That&#8217;s a good thing; it means that maybe you can revise your beliefs to reflect reality. Read the study, consider with an open mind, and find out.</p>
<p>Science gave us ziplock bags. Who knows what might be next?</p>
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		<item>
		<title>Your stereotypes may blind you to opportunity</title>
		<link>http://www.steverrobbins.com/blog/2011/05/stereotypes-and-opportunity/</link>
		<comments>http://www.steverrobbins.com/blog/2011/05/stereotypes-and-opportunity/#comments</comments>
		<pubDate>Sun, 15 May 2011 17:57:00 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Get-it-Done Guy blog]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=13376</guid>
		<description><![CDATA[Stereotypes can blind us to the people in our everyday lives who can become great business partners, associates, customers, and maybe even family members. <a href="http://www.steverrobbins.com/blog/2011/05/stereotypes-and-opportunity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Today I visited a store where I often shop. The  young man who cleans up and maintains the displays was there as usual,  with a sullen expression on his face. My story about him is that he&#8217;s  lazy and unfriendly, and does his best to do as little work as possible.  Yet, I see him often. So today, I walked over to him and introduced  myself.</p>
<p>His face lit up, he got a huge smile,  and gave me his name. Suddenly, my whole conception changed. He didn&#8217;t  seem sullen, lazy, and unfriendly at all. It struck me that he&#8217;s quite  possibly shy, and given his job, ignored by virtually everyone who comes  in. Far from wanting to drive people away, he wants to connect and be  acknowledged. But my misreading his cues made me stay part of the  problem until today.</p>
<p>A friend reported something similar  after doing an exercise where he had to strike up a conversation with a  stranger. Though he was in his 40s, the first person he found to talk to  was a teenager who was present at a summer school program. He was  astounded to discover how interesting this teenager was. Then he  realized with a shock that his son was the same age, and he&#8217;d never  talked to his son as a person, but always as &#8220;his son.&#8221;</p>
<p>Our preconceptions can help us. If  they&#8217;re accurate, they can let us step right into a situation with a  great deal of information. But they can also blind us to what&#8217;s really  going on. The young man at the store was friendly and shy, not sullen  and hostile. The teenage son is a whole person with a rich inner life,  not simply a child to be disciplined or controlled. By double-checking  our assumptions about other people, we sometimes find that things are  very different than we think.</p>
<p>Challenge:</p>
<ul>
<li>Find someone you don&#8217;t like. Talk to them and learn about them.</li>
<li>Find someone you&#8217;d never normally approach and talk to. Talk to them.</li>
</ul>
<p>See what happens. The results may surprise you&#8211;or not.</p>
]]></content:encoded>
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		<title>An NLP hint on writing and emotion</title>
		<link>http://www.steverrobbins.com/blog/2011/04/an-nlp-hint-on-writing-and-emotion/</link>
		<comments>http://www.steverrobbins.com/blog/2011/04/an-nlp-hint-on-writing-and-emotion/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:36:59 +0000</pubDate>
		<dc:creator>Stever</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[nlp]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.steverrobbins.com/?p=11966</guid>
		<description><![CDATA[Using emotion in writing depends on your words and the emotions those words bring up. Choose your words to create the emotion you want. <a href="http://www.steverrobbins.com/blog/2011/04/an-nlp-hint-on-writing-and-emotion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>NLP has taught me a lot about how people experience words. By carefully considering your words, you can change the whole mood that people get left with.</p>
<p>I recently posted a Facebook update: For those that missed it, here&#8217;s my popular &#8216;Modern Vacation&#8217; video spot (don&#8217;t worry &#8211; just 36 seconds!): <a href="http://www.youtube.com/watch?v=Gt0Bs0frEnM" target="_blank">http://www.youtube.com/watch?v=Gt0Bs0frEnM</a></p>
<p>Once I&#8217;d posted it, I re-read it and realized it used language poorly. The evocative words in the post are:</p>
<ul>
<li>popular</li>
<li>worry</li>
<li>just 36 seconds</li>
</ul>
<p>As people read each word, they access the meaning of that word and any associated feelings unconsciously. What then comes to mind is a gestalt of those meanings and feelings. How&#8217;d I do?</p>
<ul>
<li>popular &#8211; evokes ideas of something desirable</li>
<li>worry &#8211; evokes the sense that something&#8217;s wrong</li>
<li>just 36 seconds &#8211; implies that it&#8217;s fortunate that there&#8217;s not much of it</li>
</ul>
<p>Once through the reflection process, it makes sense to ask what feelings I&#8217;d like to leave the reader with. Excitement, curiousity, and a desire to see the video would be a better frame of mind for the reader. Here&#8217;s my rewrite:</p>
<p style="padding-left: 30px;">For those that missed it, here&#8217;s my popular &#8216;Modern Vacation&#8217; video spot (the best 36 seconds you&#8217;ll have all day): <a href="http://www.youtube.com/watch?v=Gt0Bs0frEnM" target="_blank">http://www.youtube.com/watch?v=Gt0Bs0frEnM</a></p>
<p>Try reading both versions back-to-back and notice which images and feelings each one leaves you with. It&#8217;s subtle, but it has an impact. When you&#8217;re writing a longer piece of writing (like a podcast episode or an article), what you write will move people through a series of images and feelings. Think carefully about the sequence! The emotions you evoke may be positive (desire) or negative (fear), but if it&#8217;s negative, you probably want to lead somewhere else, like hope or resolution. The feelings people have when reading your material get connected to their concept of you. That&#8217;s called branding.</p>
<p>Go forth. Write with emotion. And make sure the emotions leave people in a good place. Giving people nice emotions is good for them, and you&#8217;ll find it&#8217;s good for you, as well.</p>
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