Thank you, firefighters, soldiers, teachers, policemen, doctors, nurses, pipe fitters, teachers, civil servants, electricians, plumbers, utility workers, and people who keep our everyday lives running smoothly. Thank you, artists, dancers, actors, volunteers, and housewives. In terms of the actual value you provide and difference you make in my life, you trump 25-year-old billionaire tech entrepreneurs any day of the week. It’s just you do your job so well, and your jobs are so necessary, that it’s easy to forget that they’re the most fundamental to our well-being. (Please feel free to add to this list!)
Thanks, Teachers, Firefighters & Others!
Did I go too far with this response?
A publicist just pitched me a story about carbon monoxide detectors, which isn’t really a good fit for my podcast. I sent the following response. One person thinks I went a little too far. What do you think?
Hi!
Did you listen to my podcast before sending me the below pitch, or did you simply mass e-mail me? Either way, you’ve hit the nail on the head.
My podcast is about personal productivity, and occasionally features zombies. Most publicists pitch me on personal productivity. Since your pitch clearly has nothing to do with that, I assume you’re pursuing the zombie angle. Thank you! You’re the first publicist who has actually spent the time and effort to understand both aspects of my podcast.
After giving your pitch careful thought, I think we could feature your clients in an episode about their tragic deaths and rebirth as zombies. How did they come to grips with body parts that ooze pus and fall off? Was eating raw brains as satisfying as making Betty Crocker brownies (they died while cooking, after all)? I’ve always wanted to include a good zombie origin story.
The death scenes would be too boring, though. Carbon monoxide is odorless, colorless, and pretty much painless, but I’m sure Candace and Elizabeth wouldn’t mind us taking small liberties. Perhaps they needed to open the box of brownie mix, so they rushed to the basement to grab a chainsaw, and even though the light was burned out, they ran down the stairs and … Well, I’m sure I don’t need to tell you what happened next. We’ll capture the 13-18 year-old teenage male demographic for sure! Maybe we can even raffle off a free copy of “DeathSpank” by HotHead games.
This is going to be BIG!
What’s the best way to move forward from here?
Excitedly,
Stever “Stephanie Meyer Eat Your Heart Out” Robbins
If you want to reward your customers, reward them!
I went shopping at RITE-AID today and saw one of my favorite products advertised as: “Buy 2, get $2 off your next purchase.” I grabbed two bottles and made my way to the register … where the clerk informed me that I could only get the deal if I had their frequent buyer card. To join the program, however, I had to give them personally identifiable information. I declined both the membership and the purchase.
There’s no reason a frequent buyer program needs to have my personally identifiable information. As long as all my purchases get charged to card #4234, they can print the offer coupons for card #4234 based on the purchase history of #4234. There is never any need to get my personally identifiable information unless they plan to sell it or cross-index it against other databases to find out more about me.
This seems like RITE-AID wanting to reward me as a frequent customer by giving me future deals that will encourage me to shop there more. In that, we’re aligned. I want to let them do that. But I’m not interested in giving them personally identifiable information that they can sell or use in ways other than encouraging me to shop there more.
If you want to reward your customers, find ways to reward them that does not infringe on them. Most people, if they like you as a merchant or service provider, will be happy to accept and respond to incentives. If you want fanatically loyal customers who rave about you, make it possible for people to have a great experience without stepping beyond the bounds where they stop being comfortable with the relationship. Otherwise, you end up with people like me blogging about your intrusion into their lives, instead of praising you for giving you such a great deal.
Be present: Put down your #@*($& phone!
I’ve noticed that more and more, people walk around with their phones glued to their ear or to their hands. They stand in the middle of hallways with the phone pressed against their ear, as if their life depended on it. They block stairways, staring entranced into their smartphone as it delivers some absolutely vital nugget of information or entertainment, without which their life would come to an abrupt and bloody end.
Not.
In a few short years, the cell phone has become the ultimate “Somewhere Else is Better Than Here” device. The problem with that is that you’re actually living here and now. Important things are happening here and now. When you’re in public, or around other people, get off your cell phone. Put it on vibrate. Even better, turn the darned thing off. Pay attention to what’s happening around you.
Friends of mine who are parents can’t do that. They literally can’t turn the phone off. They have all the symptoms of an anxiety attack at the thought of their kids being unable to reach them for more than three to five minutes. Really? You’re that worried about your kid? Why? Is he or she really so incapable of coping that you can’t turn your phone off? How will they survive when you die someday? It could be today. You could be chattering so intently on your cell phone that you step off the curb in front of an SUV going 90 miles per hour in an attempt to make it to a gas station before they run out of gas.
If you’re really worried about your kids, make sure they’re in a good school, surrounded by peers who will encourage and support them. If your local public schools suck, cancel your cell phone contract and use the money you save to put them in private school. Keep them away from swimming pools—kids mostly die in swimming pools, and their cell phones won’t work under water, so the cell phone won’t save them, anyway.
In short, come back. People are trying to walk by you as you stand transfixed playing Angry Birds in the middle of the hallway. The friends you came with are just two feet away (staring into their smartphones, too). Bring them back. You have a life. You have a world. And you’re missing it!
Creative deal structure–could it solve the housing crisis?
One of the most essential negotiating skills is the ability to divide up the risk, reward, blame, and credit properly among the parties in a negotiation. One of the reasons many people are so outraged at the financial collapse brought about by the real estate bubble is that they (correctly) notice that the risk, rewards, blame, and credit were largely divided up in ways that people found unfair.
Many of the proposed solutions also leave a bad taste in people’s mouths. There is the sense that any solution should divide up both the pain and the responsibility for getting real estate back on its feet.
I recently met a remarkable woman, Kelle Sparta, of http://www.spartasuccess.com, who has been a real estate expert for years. She wrote an open letter to President Obama in which she laid out a plan for solving the housing crisis that, indeed, divides up the risks and rewards among all the players who made bad decisions in the first place.
Here is a copy of her letter. It isn’t a quick and easy read. Understanding her solution takes some concentration. It’s well worth it, however. Not only as a specific proposal to solve the housing crisis, but more importantly for our purposes, as an example of how deftly she has structured the solution so everyone involved—the banks, the homeowners, and the government—shares some of the costs and participates in the rewards.
Enjoy!
- Stever
Dear President Obama,
I recently received an email as part of a mailing to the leadership in the real estate industry asking us to consider how to solve the problems of the current housing crisis.
How To Solve The Current Housing Crisis
I spent several weeks chewing on the thought. What would I say to you if you were to ask me how to solve this current crisis? I had mixed feelings on it. What it came down to for me is this: it’s not about saving the banks from bad investments, and it’s not about digging borrowers out of holes that they got themselves into. As a benevolent parent, the governments’ job is to stave off the catastrophic results the housing downturn is having on the economy as a whole and bring it down to just enough pain that we don’t do something this stupid again. At the same time, the government has to remember that not everyone is in the same situation and you have to be responsible to those who were not caught up in this buying frenzy as well. So, with that in mind, here is my thought.
Buy The Land Under The Houses
In most markets, we have fee simple land ownership that conveys with the house. On every street card, there is a value placed on the land and one on the building. If we’re going to bail people out and make things more affordable, then let’s do it by reducing the principle owed on the property without asking the bank to take a hard hit and without the owners losing their houses. The deal works like this:
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The banks would have to forgive all late fees and rewrite the loans at no cost (after all, they are getting the benefit of not having to foreclose on a bad loan). They also have to agree to continue to collect the taxes on the land from the homeowner and pay them with the taxes on the home.
- The government issues bonds to investors to raise the capital and then buys the land at current appraised market value.
- The homeowner gets a deeded option to repurchase the land at a later date at the original price paid by the government or current market value – whichever is greater.
- The money paid by the government would go to the bank to pay down the principal balance of the loan, allowing the bank to convert an impaired asset into a performing asset which boosts the bank’s asset rate and lessens reserve requirements, strengthening its balance sheet. This makes the bank more stable, reduces the stress on government resources, and ultimately increases the availability of funds for consumer loans.
- The homeowners would then get a new loan issued by the bank for the lower principal amount and have to pay a reasonable monthly lease (1% per year) on the land. The homeowner would also still be responsible for paying the taxes on both the land and the home.
- The bonds issued by the government for the purchase of the land would be backed by the land with dividends provided by the lease payments.
Here’s how it would work in an example case: Harry Homeowner has a house that he is behind on his payments on. He is in danger of foreclosure. The bank has charged him hundreds of dollars in late fees and there is no way he’s going to get on top of things again. What he needs is a fresh start.
Harry’s loan is for $300,000, but the property is only valued at $225,000 in the current market and he can’t sell it. The government offers to buy the land under Harry’s house. The land is valued at $85,000. Harry sells the land to the government and pays down his loan to the bank, leaving a balance of $215,000. The bank agrees to forgive the late fees and rewrite the note. It issues a new loan to Harry on the house only in the amount of $215,000 at a lower interest rate taking Harry’s principle and interest payment from his previous payment of $1871.61 at 6.375% down to a new payment amount of $1073.46 at 4.375%. Harry pays an additional $70.84 per month (1% per year of the purchase price of the land) in addition to his mortgage to cover the lease costs on the land. This makes Harry’s total monthly payment (not including taxes and insurance) $1143.51, saving him $728.81 per month. This savings allows Harry to keep his home and the bank to avoid foreclosure.
Ten years pass and Harry wants to sell his home. He puts the house on the market and finds a buyer who agrees to pay $350,000. Harry then exercises his option to repurchase the land from the government. Current appraised value for the land is $110,000. Harry’s attorney does a simultaneous closing on the property, with Harry purchasing the land back from the government for $110,000 and conveying the house and the land to the new owner for $350,000. The bank gets its loan of $215,000 paid off, the government gets the $110,000 and Harry Homeowner gets the balance of $25,000 (less closing costs).
The Results
Win: The bank didn’t foreclose and got the full amount of its loan repaid.
Win: Harry didn’t lose his house to foreclosure, saved his credit and came out the other end with a little money in his pocket.
Win: As an investment for the taxpayers and bond holders, the $85,000 has matured into $110,000, for a $25,000 increase. In addition, the government has also received interest in the form of lease payments on the land in the amount of 1% or $850 per year. Over ten years, this totals an additional return of $8500 for a total profit of $33,500, an ROI of 3.38% per year which is a better return than the 10 year Treasury Bond rate which was 2.77 as of close of business Friday last week. (Obviously, this is a little more complicated than this, but you get the idea.)
What Happens If Harry Homeowner Still Forecloses? In many areas, affordable housing is a big issue. It’s all local towns and municipalities can do to get developers to include affordable units in their developments. Those towns could change their local regulations to state that the affordable housing unit doesn’t have to be in the development itself – it can be provided in the same town but in a different location within that town. This would make developers tremendously motivated to buy any of the properties served under this plan that go to foreclosure since they would cost the homeowner up to a third less than the local area prices. Even if the builder had to take a loss on the purchase and resale of the home to get the monthly payments into the “affordable” level, it will likely be less than the gain of an extra new unit selling for full price. It’s a good trade.
The Sparta Plan Has Several Benefits
- It will reduce the principle of the loans for the current homeowners allowing them a payment level they can afford to sustain.
- Banks only have to eat the cost of refinancing the loans at a lower interest rate and forgiving the late fees, not the cost of foreclosing and reselling.
- The payments from the land purchases to the banks would allow them to convert impaired assets into performing assets. This boosts the banks’ asset rates and lessens their reserve requirements, strengthening their balance sheets. This makes the banks more stable, reduces the stress on government resources, and ultimately increases the availability of funds for consumer loans. Freeing up additional funds for new loans and opening up credit lines for new spending would be a boon for the economy overall.
- Property values won’t suffer as a result of the plan since any subsequent purchase of the property would be made including the land when the current seller exercises his/her option to purchase the land back prior to conveying it with the property.
- It’s a purchase backed by real estate, which means it’s not going to contribute to the deflation of the dollar.
- It provides a stable investment for older investors who need some way to hedge their bets in this uncertain economy.
- For the purchases that don’t get paid for by bonds, the tax payers will see a return on their investment as the economy recovers and property values improve. At the very least, we are guaranteed to get our money back with the land lease payments as interest. At the best, the appreciation and the land lease costs will provide a tidy profit for the use of taxpayer monies.
- It’s not a free ride for anyone. The banks lose out on the refinance and late fees as well as taking only a slightly more than break-even interest rate. The homeowners lose out on the appreciation of their land and have to pay conveyance taxes and closing costs on the land multiple times. In short – those who made bad decisions get a chance to pay for those bad decisions without being destroyed by them.
So, that’s the crux of the idea, Mr. President. It seems to me that it would work. I’d welcome the opportunity to discuss it with you. I also have some ideas on how to make it easier to be self-employed if you’re interested.
Sincerely,
Kelle Sparta
Author of The Consultative Real Estate Agent
National Speaker, Trainer and Coach for the Real Estate Industry









