Fear + Excitement: A Powerful Combination

As those of you who follow me on Facebook or Google Plus know, this week I went to New York to perform a reading of the one-man musical I have been co-writing. Being the main character, this meant my singing and acting was to be the center of attention for about an hour. By the way, I’ve only once sung a solo as part of a performance, and it was part of a cabaret theater class, where I was just one of many. As the date approached, I found myself getting increasingly scared and excited.

Scared all by itself is rarely a sign that you should run into a situation with open arms. We fear things when they are unknown and we believe there’s a chance we will get hurt physically, emotionally, or socially if we move forward. We might be wrong, but we might also be right. Listening to your fear is a Good Thing.

Excitement by itself just means we want to do something. We think it will nurture us or be fun or do something good for us. It is easy to fall into a habit of doing the same things over and over, just for the excitement. As the ladies who lunch might put it, “Sky-diving _again_? Really, Bernice, you’re getting so predictable.”

The combination of fear and excitement is a golden opportunity. The excitement tells you there’s something compelling. The fear tells you you’re moving outside your comfort zone. You’re growing and stretching yourself.

When you find this combination, take note! Use the fear to find possible pitfalls and start taking action to minimize them. If you’re afraid you can’t sing, that’s a sign that a few voice lessons may be in order.

And this is where the excitement comes in. It’s easy to say “too much trouble” or “I’m tone deaf. It’s genetic.” Tap into your excitement to take the voice lessons anyway. And keep with it until you start going for the thing that inspires you with such fear-citement.

The day before my reading, I came down with a nasty stomach flu that would have been a perfect excuse to give in to my fear and back down. After all, my friends in the audience would surely understand.

But even as I was contemplating it, I knew it wouldn’t happen. Because my excitement was saying “once you’ve done this, you’ll have performed in a show that you friggin’ co-wrote! How fabulous is that?!?!”

The show went on. And I sang. And for the most part, I sang well (apparently the couple of grimace-worthy moments went largely unnoticed except for *my* grimaces!). And it didn’t hurt! In fact, it felt good.

And now that I’ve taken that step, I can take another. Next reading, I want to step up and give a grimace-free performance. I want to nail all the harmonies, bring the character to life, and … Well, take over the world with my zombie army. Because otherwise, how will I get all the Oreo ice cream cake?

What’s your one-man show? What’s the thing you’ve been excited about, but perhaps not quite excited enough I overcome your fear? Consider this a nudge. Take the first step. Listen to the fear, address its concerns as best you can, and take the first step. Excitement plus fear–it’s your key to getting the most out of life.

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Don’t Read This!

Hey! I told you not to read this! You expect real content during the holidays? Regardless of your religion, this time of year is a great excuse to spend time with people you love. Go work less and do more. And by “do,” I mean play, love live, laugh. If you love your family, go hang out with them. If you love your friends, give them a call and invite them over to watch Mystery Science Theater 3000. Or if you like solitude, hang out and read a good book.

I’m going to be kicking off 2012 by returning more closely to my coaching roots. You’ll hear more as the time approaches.

See you in 2012,

Stever

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Are your customers buying your product, or the experience of you?

I can’t quite believe how much I was just willing to shell out for an unlocked iPhone 4S. I’m wracking my brain for rationalizations. The “T-Mobile is cheaper and it will pay for itself” rationalization is actually true, but it will still take almost two years to pay for itself. [Though during that 2 years, I'll get better service than I would from AT&T or others.] Also, I can switch carriers at will, so that’s potentially a valuable benefit.

Then there’s the warranty and service plans. I just wrote about this in a recent Get-it-Done Guy episode. I’ll also have both the superb service experience of T-Mobile and the superb service experience of Apple. (Both of which I’ve used extensively with great results.) YAY!

The real rationalization? I feel happy every time I use my iPod touch, and I feel frustrated every time I use my Blackberry. I will feel happy when I use my iPhone. And what’s that worth?

There’s a REAL business lesson here: People don’t just buy your product. They also buy the experience of using your product.

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My content isn’t free.

I just received a tweet from a follower asking that I stop spamming him with ads. Do I spam with ads? Well, sort of. I’ve scheduled four tweets in the last week to go out advertising my upcoming Do-It Days™, interspersed with three or four times as many content-laden tweets.

Chapter 1 of my book is about “Living on Purpose.” It basically boils down to: “know why you’re doing something.” Let me be very clear: I’m not producing 1100 words of transcripts, a podcast, two free newsletters (my own and the Get-it-Done Guy), and providing ten years’ worth of blog posts and 12 years’ worth of articles every week because I feel a deep moral obligation to help the human race be more productive. This is my business, and as much as I like providing value for people, if the only rewards are spiritual, then I’m outta here so fast it’ll make your head spin. At some point, I actually need people to spend money with me, or I’ll go broke.

I have busted my butt creating more free, high-quality content in the last 12 years than most people produce in a lifetime. I’ve produced hundreds of podcasts, hundreds of newsletters, two books, and dozens of articles. All free, except the books, which economically haven’t even covered the cost of printing, yet. I’ve also produced a few for-profit products which have gotten great reviews on the free file-sharing sites of stolen content, but haven’t proven to attract the millions of dollars of income that I’d hoped.

If you like what I produce, please consider buying one of my for-profit information products, or attending a Do-It Day™. But for those who write, telling me how pissed you are that I spend too much time writing humor and (gasp) send 3 promotional tweets a week, please consider it from my point of view: I can’t afford to do this for free indefinitely. Either find a way to help me make money or I’ll have to stop. Complaining that my free material doesn’t meet your exacting specifications, however, is not the way to get my attention.

(If you pay for one of my products and it’s not what you want, however, I’ll listen quite closely.)

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Thanks, Teachers, Firefighters & Others!

Thank you, firefighters, soldiers, teachers, policemen, doctors, nurses, pipe fitters, teachers, civil servants, electricians, plumbers, utility workers, and people who keep our everyday lives running smoothly. Thank you, artists, dancers, actors, volunteers, and housewives. In terms of the actual value you provide and difference you make in my life, you trump 25-year-old billionaire tech entrepreneurs any day of the week. It’s just you do your job so well, and your jobs are so necessary, that it’s easy to forget that they’re the most fundamental to our well-being. (Please feel free to add to this list!)

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