Tag Archives: writing
Use An Editor!
If you want to produce extremely high-quality work, it may be wise to find someone to help. It’s hard to be objective about our own work. Almost by definition, we believe if we did it, it must be good. But … Continue reading
Marketing vs. Sales vs. Copywriting vs. Design
I’ve recently noticed that many entrepreneurs hire a “marketing person” and then end up with someone who doesn’t do what they expect. Sometimes it’s because they didn’t realize what “marketing” means. Other times, it’s because the person they hired didn’t … Continue reading
An NLP hint on writing and emotion
Using emotion in writing depends on your words and the emotions those words bring up. Choose your words to create the emotion you want. Continue reading
How to Write an Audio Ad
It’s fascinating having an ad-supported podcast. I’ve developed a good sense for what does and doesn’t work in audio, and for how people respond to the spoken word. Every word counts. Word order counts. Phrasing counts. And looking over some … Continue reading
Don't use price to choose a computer!
As you know if you follow me on Twitter or Facebook, I own both a Mac and a PC. I’ve been a PC user since MS-DOS-only machines. Two years ago I switched to a Mac after having to do three … Continue reading
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