Episode 429: Using Redirects and Shortcuts

Creating redirects for hard-to-remember URLs is quite useful. You can use it to create URLs you can easily give to people outside your organization. “Just visit http://mycompany.com/meeting to schedule a meeting” is easier to tell people than giving them a long, complicated link to a meeting scheduling page. You can use public link-shortening services to create short links.

Creating redirects on your own site

There are many ways to create your own redirects, depending on your level of comfort with technology and your specific website configuration.

Redirect using your .htaccess file
Redirect if you are running WordPress and have administrator access
Redirect without administrator access or on non-Wordpress

Episode 413: It’s OK to say “NO” with Chris Voss

Today’s Get-It-Done Guy episode features Chris Voss, author of the new book Never Split the Difference. Chris is the former top hostage negotiator for the FBI. Enough said. He joined me on the Get-it-Done Guy to talk about how to negotiate in unconventional ways that really work…

Listen to the Get-it-Done Guy Episode

You can hear the Get-it-Done Guy episode Why No May be the Answer You Want to Hear, which is based on Chris’s book, by clicking here.

Buy Chris’s Book

You can find Chris’s book anywhere fine books are found. Of course, I’d be most grateful if you would use my affiliate link to help support my efforts.

Episode 409: Being different, an interview with Gregory Diehl

Today’s Get-It-Done Guy episode features Gregory Diehl, author of the new book Brand Identity Breakthrough. Gregory’s book is #1 bestseller in Public Relations on Amazon, and is available in Kindle, print, and audiobook formats. He joined me on the Get-it-Done Guy podcast to talk about how to create a distinct brand for yourself, and get ahead.

Buy Gregory’s Book

You can find Gregory’s book here!

Episode 404: A Better Response to Working For Exposure

Responding to an offer of “Exposure”

As I outline in Get-it-Done Guy episode 404, being offered “exposure” as compensation is almost always a crass attempt to exploit you. Here’s the letter I sent back the last time someone offered me the opportunity to be exploited. It makes a simple counter-proposal in which you take the risk associated with you doing a bad job, you get paid fairly, and they take the risk if their exposure turns out to be worthless.

It also includes a little hook at the end to make it very clear that the only legitimate reason for rejecting the counter-proposal is if they realize that their exposure is worthless, in which case they’re just being an exploitative hack.

Click here for the Get-it-Done Guy episode: How to Gently Tell Off the People Asking You to Work for Free.

Dear Person,

I understand that you are offering “exposure” as a form of compensation. We both know that my work is valuable. Insert your credentials here. Your reaching out to me shows my work must be worth something to you, otherwise you wouldn’t spend your own valuable time asking for it.

What we don’t know is whether the exposure you are offering is valuable. You are asking me to take the bet that the exposure is worth something. Simply doing a trade puts all the risk on me.

Let’s do it differently. Let’s each bet on the promise we are making.

I’ll bet on the quality of my work. I’ll submit my article. You’ll pay me $X. If the article is not well-written, you will put me through your editorial process or decide not to pay. This puts the responsibility of producing a quality article squarely on me.

We establish exposure metrics, such as click-through rates or page views, in advance. Once my article has been published, we will measure those rates. If we hit the target, then I will return the $X. Your exposure will, indeed, have proved its worth.

Of course, if your exposure does not meet the goals, then you did not deliver, and I keep the cash instead. You’ll also know that the exposure you can provide is not genuine compensation, and you will, of course, be a good person and offer future people more valuable methods of compensation.

Exposure as a currency makes sense if you can guarantee a million eyeballs of a hot, ready-to-click audience that meets my customer demographic. Exposure makes sense if your outlet is such a big name that simply appearing on your site will boost my credibility. But exposure doesn’t make sense if you’re just using that word to justify not paying people who are providing you a valuable product.

Ryan Reynolds gets great exposure when he stars in “Deadpool.” Yet he still gets paid for his work. It was career-making exposure for Jennifer Lawrence to star in “Hunger Games,” yet she was still paid for her work.

Business is based on the fair exchange of value. You solicit and pay for work, and I deliver. We structure the deal so the price represents the value delivered, and we each take on the risk if we don’t uphold our side of the bargain.

Please let me know if you accept the terms I’m proposing. And by the way, I’m 99.9% sure you won’t. And we both know what that means.


Stever Robbins