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careers

Here are articles on careers

The downside of personal branding

Personal branding is all the rage, but it has its hidden downsides as well. As I prepare to give my Living an Extraordinary Life presentation for Harvard Business School’s alumni webinar series, I am realizing that personal branding can become an impediment as...

Marketing vs. Sales vs. Copywriting vs. Design

I've recently noticed that many entrepreneurs hire a "marketing person" and then end up with someone who doesn't do what they expect. Sometimes it's because they didn't realize what "marketing" means. Other times, it's because the person they hired didn't know what...

Cover Letter

Related article: Ten Cultural Career Lies This page is a companion to my audio program about how to write a cover letter. I would like to express extreme appreciation for the brave job seeker who gave me permission to use his letter for this program. [su_audio...

How did younger-you become present-day-you?

It's my birthday today! I thought up a rather fun way to spend some time celebrating. Here's my game: Think of your age 10 years ago, 20 years ago, etc. and write down all the things you appreciate about the younger "you." Spend some time pondering what's been...

How to Write a Good Cover Letter

People liked the "Ten Career Lies" so much that I've decided to share my "How to Write a Cover Letter" audio, "before" and "after" cover letter text. I created this page so I didn't have to have the same cover letter discussion with two dozen MBA coachees every year....