Authenticity on the internet is hogwash. The medium isn’t authentic. Authenticity doesn’t matter for commerce, and impressions can be manipulated.
personal-branding
Here are articles on personal-branding
What Acting Teaches About Building Reputation
My first acting experience has given me a profound appreciation for how we build reputation (or "personal brand," to use the 21st century parlance). I just finished my first weekend as part of the ensemble for Evil Dead: The Musical. I play a dancing tree, a headless...