If you want to produce extremely high-quality work, it may be wise to find someone to help. It's hard to be objective about our own work. Almost by definition, we believe if we did it, it must be good. But yet, sometimes an objective eye can help us take our good work...
writing
Here are articles on writing
Marketing vs. Sales vs. Copywriting vs. Design
I've recently noticed that many entrepreneurs hire a "marketing person" and then end up with someone who doesn't do what they expect. Sometimes it's because they didn't realize what "marketing" means. Other times, it's because the person they hired didn't know what...
An NLP hint on writing and emotion
Using emotion in writing depends on your words and the emotions those words bring up. Choose your words to create the emotion you want.
How to Write an Audio Ad
It's fascinating having an ad-supported podcast. I've developed a good sense for what does and doesn't work in audio, and for how people respond to the spoken word. Every word counts. Word order counts. Phrasing counts. And looking over some of the scripts that...
Don’t use price to choose a computer!
As you know if you follow me on Twitter or Facebook, I own both a Mac and a PC. I've been a PC user since MS-DOS-only machines. Two years ago I switched to a Mac after having to do three complete disk wipes + reinstalls on my Windows machines (two desktops and a...
Observations about my writing process.
I'm learning a lot about my own writing process. Headphones and isolation work nicely. But other than that... Process drives both word count and quality. I've tried dictating and transcribing. I like it, and can generate tons of text very quickly. It requires a lot of...
What do you think of the Radical Responsibility tip?
This tip is, I believe, one of the most life-changing in the book. Yet... it could almost be a book in itself. I'm not sure if I got the point across well. Is the tip clear? Is it too long? Too short? Your opinions greatly appreciated! Here's the link to the tip:...
Writing is hard hard hard hard hard!
I'm now late on finishing the first draft of the book, and I'm appalled at how far I have left to go. I based my estimations of how fast I could write on various client writing and things I'd done recently. The book is totally trashing those numbers. One of the...
Does humor work in large doses?
Quick question... In my podcast, I use a lot of humor. The humor is almost always tangential to the actual point. After all, how funny are file folders? Not very. But file folders being used as emergency underwear? Er, hilarious. Work Less and Do More is shaping up to...
Organizing an 80,000 word book: my current process and thoughts
An 80,000-book is very different to write than a 900-word podcast. It’s been a challenge to wrap my head around lots of specific tips and tie them together coherently. Here are the tools and my current conception of how I’m going to organize the book. Hope it works…