I'm a judge for Mass Challenge, as well as the Harvard Business School competition, and I've noticed that many entrepreneurs don't know what market size means. Let me call out two of the most common mistakes, which can be the difference between recognizing a real...
Marketing
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LinkedIn etiquette: If you must cold call (don’t), at least do it well.
LinkedIn is an amazing resource! Use it to find people who are selling what you want. Use it to offer or find jobs. But don't use it for outbound sales. It's been open season for people spamming my inbox with unsolicited sales pitches. While I'm sometimes open to...
What’s your industry? The answer may surprise you.
The way people define industries is really quite interesting. I've once again been asked to be a judge for the Harvard Business School New Venture Competition. They asked what industries I'm comfortable commenting on. It's a surprisingly hard question to answer,...
Marketing vs. Sales vs. Copywriting vs. Design
I've recently noticed that many entrepreneurs hire a "marketing person" and then end up with someone who doesn't do what they expect. Sometimes it's because they didn't realize what "marketing" means. Other times, it's because the person they hired didn't know what...