“Thousands of people just like you are sharing, right now!” says a social media site. Then, I suppose, my sharing would be utterly redundant. And my following their streams would be an exercise in narcissistic boredom. Is this *really* the pinnacle of human technological achievement?

I share a lot on social media because it’s part of my job. I have a very popular podcast that offers what I hope is a unique perspective with content that ranges from heard-it-a-thousand-time-before to novel and new. I work very hard to provoke thought, either by refuting some conventional wisdom I believe is wrong, or by asking provocative questions that stimulate a conversation.

If “thousands of people just like [me] are sharing,” then my sharing adds nothing, so why bother? A far better message is, “go get off social media and do something fascinating, intriguing, exciting, and wild! Then come back and share when you have something unique to share.”

Let me pose a challenge: if you spend time on social media sharing the book you’re reading, or which ice cream parlor you’ve stopped at for a cone, stop it. Use that same time to daydream a challenge to undertake, a mystery to solve, or an adventure to create. Then go do it. And then share that on social media. Not only will you attract a larger audience, but you’ll have a life worth broadcasting as a role model.

Use Social Media to Trumpet Your *Real* Awesomenes…

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