I was reading reports that Michael Bloomberg was rumored to announce his candidacy for President. A friend mentioned that he had reportedly said he would spend up to $1 billion to get elected (no sources were cited).

I was thinking: what would you do if you were going to spend $1 bn on a Presidential campaign?

Rather than spend it on vapid attack ads, I might spend it revitalizing a community, or doing something to make a concrete difference in the lives of many people, and then saying, “That’s the kind of thing I want to see happen as President.”

Would it work? I don’t know. But I’d rather see the money directly creating good than going to yet another round of media buys so we can all be inundated with the meaningless drivel that is campaign advertising.

What if you had $1 billion to spend on a President…

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