Happy BrainBeing in the self-help space to some degree, I see an awful lot of products designed to “boost your brainpower.” This is an interesting value proposition, but it’s incomplete. You need to ask: how will you use the boosted brainpower? What will you expect it to do that your current brainpower isn’t doing?

This is an extremely important question. In my experience, brainpower is NOT what holds people back. What holds people back is not brainpower, it’s how the brainpower they have is organized. Brainpower is secondary to the ability to take action, align actions in mutually reinforcing ways towards a goal, and use feedback from the world to make mid-course corrections.

For example, if your primary attitude towards life and the world is a “victim mindset,” do you really want to boots your brainpower? You’ll be that much more effective at finding ways to explain why you’re a victim and not in control of your own life.

Boosting brainpower without making sure you’re using it for something worthwhile is like putting in a high-horsepower engine without making sure your car is pointed in the direction you want to go. What determines where you end up is the direction of the car. The horsepower only affects how fast you’ll get there.

FIRST choose a worthwhile direction.
THEN boost your brainpower.

Brainpower boosters? Not so fast…

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