Your Framing Changes the World

The way we frame things mentally determines how powerfully we’ll be able to handle them.

I auditioned for Spamalot at a local theater last night. After checking in, they informed me that I was in the very last audition slot. That gave me the “opportunity” to listen to my competition as they sang their audition songs. One by one. While I waited with growing trepidation on the cold, unforgiving wooden bench outside. Trying very hard to smile. (It was an acting audition, after all.)

Each person came out complaining apologetically. “When I performed that aria at Madison Square Garden, I hit the high C with so much more resonance.” Or, “gosh, I forgot all the words, so I just improvised new, rhyming lyrics riffing off of a 13th century Olde English translation of the Song of Solomon.” By the time it was my turn, I was a nervous wreck.

But then, some part of my brain found The Answer. As I stepped through the curtains into the auditorium, the thought came to me: “Forget auditioning. Perform. You have two awesome minutes on stage. Give the audience your absolute best!”

One Thought Changes Everything

Suddenly my attitude changed completely. When it’s time to step on stage, there’s no time for practice or judgment. It’s commitment time. By framing this as a performance, rather than an audition, my nerves vanished. I was suddenly alert and happy (I love performing, after all).

I walked confidently to the pianist, gave him my sheet music, and proceeded to sing my song confidently, dramatically, and with full attention on the small audience that just happened to be the directoral staff for the show.

Nothing about the situation changed except my thinking. An “audition” was scary. A “performance” was exhilarating. The right thinking led to a mental and physical state that let me give my all. Last time, I “auditioned,” was a nervous wreck, and didn’t get the part. This time, I “performed,” gave it my all, and had a great time. My all still may not be good enough to get the part, but at least I had fun performing, which I love.

I tried this again during the dance audition. We got to dance twice. The first time, I was a total wreck. You’ve heard of two left feet? I have seven left feet. And they’re all superglued together. It isn’t pretty. But right before the second dance, I thought to myself, “this is performance, not audition! You may suck, but give the audience the best you have to give.” With that change of attitude, I remembered the entire routine and made it through with all the grace and artistry I could bring to the combination.

We Can Choose Our Frames

How you think about situations before you deal with them will affect the options you find, the actions you’ll take, and how resourceful your mental state will be when you start to deal with them.

Next time you find yourself nervous, sad, angry, apprehensive, or anxious, try a new framing.

If you’re going in to a “critical negotiation,” try a “new, mutually profitable relationship” instead. You’ll stop concentrating on the risk and instead you’ll start finding ways you can both benefit from the relationship.

If you’re on a “failing project,” start thinking about “a chance to rescue something good.” You just may find a way to use what you’ve learned and built in a new way that makes the project successful.

If you’re dealing with an “obnoxious, unreasonable person,” try connecting with “a good-hearted person who has really poor social skills.” Seriously. You’ll find your attitude changes.

Try explicitly reframing stressful situations. Are you fooling yourself? Maybe. But maybe you’ll fool yourself right into finding better, more resourceful ways to handle your challenges.

Posted in Life planning, Misc, Psychology | Leave a comment

In Praise of the Corporation

I’m in awe. Normally, I’m not a huge fan of big corporations. I think they often (but not always) dehumanize the people who work there. They can ruin communities in the name of efficient and cost-cutting, and they distribute wealth in truly bizarre ways. But… But… They’re amazing! Not just a little amazing; they’re frickin’ mind-blowing amazing!

Today I was getting lunch at Subway and the regional manager was there helping them tune up their processes so they can deliver the same quality as measured by customer feedback as several thousand other franchises. Not only do they do it today but they will do it every day going forward, rain or shine.

Have you ever thought about that? How incredible it is? There’s never before been a civilization that could do that on such a scale once, much less thousands of times. And we take it for granted that any large company will be able to scale like that.

And the things we do… Building the ancient pyramids is considered a Wonder of the Ancient World. We build buildings that are a thousand times more complex and sophisticated, on a regular basis. We rarely even ask “is a half-mile high building feasible?” Of course it is. We’ll find a way to do it; the limitation we focus on is funding. We know we can master the technological challenges. We know we can get the supplies made to spec. We know that we can coordinate the hundreds or thousands of people it will take to pull it together. And that’s unprecedented in human history.

The modern corporation has taught us to create systems larger than any one person could ever create. It has taught us to create flows of materials and information that span the globe, enabling us to coordinate people and projects on a level that can change the whole planet. And most astonishing, these organizations keep working even though the people who comprise them come and go. Popular business mythology aside, our ability to create and share process has made our achievements largely independent of any single person. The skills and abilities reside in the structure of the systems as much as (or more than) the individuals.

Tomorrow I’m sure I’ll be back to battling the not-so-nice parts of business. But today, I celebrate the corporation, an invention that has raised the human race to levels of accomplishment we have never before dreamt of. Savour it. Appreciate it. Enjoy it. Because it has enabled you to live in the most extraordinary time ever in human history.

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Can you align business with ethics?

Is business anti-ethical by nature? I’m reading an article today about how it’s in no one’s business interest to help protect consumers whose cell phones get stolen. Cell phone companies make more money when a customer’s phone is stolen, since the customer has to buy a new one. Furthermore, this logic applies to all cell phone companies, so even though it’s technically possible to permanently identify and deactivate a stolen cell phone, no player in the industry has the incentive to implement the technology.

Given that the technology certainly exists to disable a stolen phone, and customers spend hundreds of dollars on a phone, is it ethical for the cell phone providers not to help stop this, when (a) they could, and (b) they are the only people in the system who can?

This is a case where business interests and consumer interests clearly diverge. It’s a rather extreme version of Frito-Lay designing Doritos to give a rapidly-vanishing burst of flavor that psychologically hooks eaters into eating another chip. They know it’s unhealthy for people to stuff themselves on refined carbs, but they create a product designed to encourage exactly that. The cell phone companies, by not implementing theft protection, are encouraging cell phones to become the high-cost, high-tech equivalent of Doritos.

(How’s that for a tortured metaphor?)

I’m of mixed minds on this one. On one hand, I don’t know that it’s fair to force the phone companies to implement theft-protection on their phones, even thought it would stop an entire category of crime. But at the same time, no one else can do it, and I don’t know that I like the precedent of saying that business interests trump the societal interests of eliminating an entire category of theft and black market trading. (At the end of the day, I believe that we allow business to operate to benefit society, not the other way around.)

What do you think? Should phone companies add anti-theft technologies to their phones? Why? Is it morally/ethically appropriate on the part of the government/consumers to require companies to act? Is it morally/ethically appropriate on the part of the companies not to act?

Discuss.

Posted in Business, culture | Tagged , , | 4 Comments

Don’t be a victim in or out of the workplace.

I have said many times in my podcast and out of it that if you can take some measure of internal ownership for bad things that happen in your life—even ownership of very small parts of the situation—it can lead to a feeling of deep control and responsibility in your life. It sounds counter-intuitive, but if you can say, “I chose to live in that flood zone, and I can choose to rebuild there or somewhere else,” you’ll actually feel less of a victim of your flooded home.

Try it!

  1. Think of a situation where you felt victimized: Today, the checkout clerk was moving in slow motion, ruining my life.

  2. Find (a) one thing you did that you could have not done, (b) one thing you didn’t do that you could have, (c) one interpretation you had that might have been wrong>

  3. Now describe the situation to yourself in terms of those answers: Today, the checkout clerk was moving slowly, which I (c) interpreted as incompetence (rather than, say, physical disability or a slow computer). I could have (a) decided not to buy the product just then, or (b) left the store without buying anything, or offered to help with the register.

Whether or not your behavior changes in the future, re-telling your narrative in terms of your contribution to the situation will often leave you feeling much more centered and in control.

Posted in culture, Psychology | Leave a comment

What is market size?

I’m a judge for Mass Challenge, as well as the Harvard Business School competition, and I’ve noticed that many entrepreneurs don’t know what market size means. Let me call out two of the most common mistakes, which can be the difference between recognizing a real opportunity and fooling yourself into believing something is an opportunity when it isn’t.

When a potential investor (including you, investing your time and career!) asks the size of your market, they’re asking how much money is out there (or how many customers) that could conceivable be spent on your company.

Market Size Isn’t Demographics

“The market for our new deodorant is anyone over the age of 12.” Actually, it isn’t. That’s way too general. Your market is defined at least in part by who you can reach. Your accessible market is what matters. You can’t reach everyone over the age of 12. “The market for our new deodorant is teenage girls between 14 and 18.” That is a much more realistic assessment and probably much more reachable through advertising in an identifiable set of magazines, TV ad spots, etc.

Market Size is Your Potential Revenues

The other big mistake entrepreneurs make is giving the market size as the total market revenues of all possible customers. “We sell hand sanitizers to media companies. Combined media revenues were $100 billion last year.” That’s a slippery evasion, because no media company will spend all their income on hand sanitizers. The market is not total revenues of all possible customers, but total amount all possible customers are likely to spend on your product. “Media companies spent $100 million on hand sanitizer last year, so that’s our market size.”

When you’re evaluating the potential of an opportunity, be careful to ask how much money could reasonably come your way from the customers you’re explicitly able to reach. That is a much better number to use for market size.

Posted in Entrepreneurship, strategy | Tagged , , , | 2 Comments